If it wasn’t Loop of Habit, It wasn’t of part of User’s Identity
Top 05 Hooks of the Lica
Tell "Lica 1 " : to Open up the Homework/Assignments.
Lica AI Learning Assistant: Easy Call-to-Action Home Hook & Guiding Chat assistant with barely 4X frequency/month increasing Lica's perceived utility & makes her care for students even worthy.
Search Bar: Search anything thanks to Gen Ai.(you get structed Material on any topics you search)
Variable Reward for Learn with: You get to meet Any random friends every time you learn.
Socio-Chat' variable Reward: You will be always wondered to see what your friends say! (to maintain ethics it was placed in the Right-End-Bottom to make it slightly hard to reach.)
Cycle
Obviously, Not everything has been disclosed you can reach me out here to know & discuss.
Utility vs Frequency graph
Licaverse applies behavioral psychology principles through the Hook Cycle framework, combining high utility features with frequent interactions to convert educational engagement into lasting habit formation.
BRIEF ON THE HOOKS OF THE LICAVERSE
Licaverse's Hook Cycle
All-in-one gamified Learning platform designed to make learning fun and enjoyable.
Interest: Table Tennis
🏓
level 100
Top 07%
Dashboard
To-Do’s
Calendar
3
Profile Analytics
2
Chats
Create New Note
(Crtl + N)
Search for notes
Chats
To-Dos
Ctrl+D
Interest: Table Tennis
🏓
level 100
Top 07%
Dashboard
To-Do’s
Calendar
3
Profile Analytics
2
Chats
Create New Note
(Crtl + N)
Search for notes
Chats
To-Dos
Ctrl+D
™
ROLE
TEAM(4)
TIMELINE
Founder & Designer
2+ Developers & Development Executive
(JUL 2022 - 2024)
CONTEXT & OVERVIEW
A Eagle's view on Licaverse
$400+K Cumulative Value
(Software credits-$205k, soft loan-$60k & grant-$10k & $140k launch pad , pre-launch )
Obtained 4 copyrighted documentations
L-135564/2023, SW-18792/2024, SW-18792/2024, L-137337/2023 . (Won award)
Got Top 04 Incubator’s offer in Chennai
AIC, IITMIC, CIIC & VTBI ), WTFund's Top 08% Startup & Got into Microsoft & Posthog for startups.
Few Moments to cherish forever.
(Source: Suicidal count taken from NCBR, National Crime Records Bureau - reported on December 4, 2023.)
It's shocking that 13,000 Students lost their life by Suicide and our focus span decreases less than a gold fish( That’s 4.25 Secs). To solve this I have created Licaverse AI Learning Ecosystem which combines software, device(phone or tablets) and IOT to make learning fun and less stressing task.
The Problem space & Solution
2024
Microsoft for Startups Founder’s Hub $150,000 credits
PostHog for Startups
2024
$50,000 Software credits grant for product analytics.
WTFund Top 08%
Founder
2024
Non-Dilutive grant and under 25 founders program by WTFunds.
2024
AWS Activate Grants of $5000 for high-potential startups.
InnoMaster'24
Best Market Validation award
2024
National Level buiness model Competition by Vel Tech Uni.
2nd Runner – MIT ID’s Quasar’25 Research Poster
2025
Top 3 among 353 innovative design research submissions.
The Vision
"Licaverse envisions a long-term learning ecosystem where we pose the question: 'What if you could learn with AI Assistant?' Beginning as a SaaS solution for students and educational institutions, we aim to expand into a comprehensive ecosystem, incorporating IoTs and devices."
It's so unfortunate, that when we get great deal upto $60,000(INR 50L) Soft loan, & Grants and more. I lost my health completely running hard for 2-3 years.
Due to Lost health, I have to held it
Education with Gamified experience. It’s a game of time, effort, and eco-coins that quietly turn everyday discipline into long‑term upside for students.
Cover of the PRD Document
Snapshot inside PRD Document
The “Next Curve” Hooker
2016
2022
2023
2030
1976
1982
Apple Hooked Next curve of Personal Computer
It’s Time for Foundational of Personal Learning & IOT’s
YES! It’s Next Curve of Learning X
The story of Apple computers began in 1976 and took the personal computer industry on an exciting journey, like a trailblazing curve. Around 1982, Apple introduced game-changing products like the Apple II and Lisa, giving a sneak peek into the future that no one had seen before. Similarly, in 2016, OpenAI's GPT models started to show us a glimpse of the next big thing in AI, even before we fully understood its potential. Just as Apple could predict the future curve of technology, GPT hinted at the transformative impact of AI on how we interact with machines, long before it became mainstream.
As Peter Drucker famously said that “The best way to predict the future is to create it”.
Open ai’s Hooked Next curve of Generative Text
™
Only few can spot, even few can think about it, even fewer people work on it and, The fewest takes the vision inside our mind to the world that everyone see
Always, There is the pattern exist and
UX research is where all the awkward user truths came out, sticky notes exploded, and spreadsheets cried a little. Here’s the story of how chaos turned into clear product decisions and a few spicy insights along the way.
BEHIND THE SCENES
UX, Research & Key Findings
Why People Marry you?? 💖
A complete safe feel you they are with you! Starting from empathy. emotional stability, financial safety and feel of the care & Concern.
In the same way, A need (or) Good use case couldn't be enough to be part of their lifetime and be part of their identity, So you need a good uses cases stacked up for any aspect for prospect's minimal or major aspect, making it a loop of stacked mindless act of prompt use case chances of 10X more that your product will be part of the user's Identity!
Why people Love? ❤️
One good things about your looks and characters!
Similarly, One interesting & One perfect use case makes people Love you!
For Instances: Zoom for meeting perfect tool for streamlining the online meeting and stuffs
Why people Like? 😊
Any small good gesture!
Similarly, In Tech: Good use case instance: anything you search in the Online for free
example: Free pdf mergers or free online
Crafted for Lica.N.V1
The Product Crux
With Spotify’s Comparision
What
when
Where
How
And more!
Licaverse™
The Learning Loop
The Listening Loop
What? Where? How?
You Listen
🔹 What? Defines the subject or topic you’re engaging with.
🔹 Where? Maps the learning context, classroom, online platform, or self-study.
🔹 How? Analyzes learning frequency, patterns, and progress over time.
The Learning Loop
What? Where? How?
You Learn
🔹 What? Identifies the music, podcasts, or audio users consume.
🔹 Where? Tracks the listening environment
whether at home, work, or on the move.
🔹 How? Highlights the device or medium, from headphones to smart speakers.
Lica’s Dynamic CV Individual Edit Component
& More...
& More…
Weekly Learning Component
In-note digital assist Lica
Section-1
Section-2
Section-3
70%
Completed
Section-4
Made with Lica’s Dynamic CV
Edit my CV
Mr. Kamalraaj Senthilkumar
Calm Leader
?
Waiting
In Progress
Finished
Lastly updated : 14-02-2024
My Expertise:
Python
Django
C++
Flutter
Product Interaction Head at Licaverse and pre-final year Electrical and Electronics Engineering student at Kumaraguru College of Technology. highly accomplished competitive programmer and athlete..
My Information
My repository
My experience
My Personality
MAT02005
MAT - SUBJECT
02 - CHAPTER
005 - SECTION
Tags → easy revisit & labeling
Note title
Hierarchical Subject code
Note content 2-3 lines of truncated text
Note last edited time
Note thumbnail
Learnings
Weekly
100
75
50
25
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
(250 Minutes required for next level)
(In Minutes)
Explain this as a story
Teach me like 5 year old
Ask anything...
M FRIENDS WHILE SCALING
The Components, Properties & more...
This section breaks down the web components of Licaverse, showing how each tiny card, stat and hooky micro-interaction quietly teams up to turn casual student visits into sticky daily habits.
Lica’s Dynamic CV component
Discipline
If it wasn’t Loop of Habit, It wasn’t of part of User’s Identity
Top 05 Hooks of the Lica
Tell "Lica 1 " : to Open up the Homework/Assignments.
Lica AI Learning Assistant: Easy Call-to-Action Home Hook & Guiding Chat assistant with barely 4X frequency/month increasing Lica's perceived utility & makes her care for students even worthy.
Search Bar: Search anything thanks to Gen Ai.(you get structed Material on any topics you search)
Variable Reward for Learn with: You get to meet Any random friends every time you learn.
Socio-Chat' variable Reward: You will be always wondered to see what your friends say! (to maintain ethics it was placed in the Right-End-Bottom to make it slightly hard to reach.)
Obviously, Not everything has been disclosed you can reach me out here to know & discuss.
Licaverse applies behavioral psychology principles through the Hook Cycle framework, combining high utility features with frequent interactions to convert educational engagement into lasting habit formation.
BRIEF ON THE HOOKS OF THE LICAVERSE
Licaverse's Hook Cycle
Cycle
Utility vs Frequency graph
Focused Time :
00:05:16
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Focused Time
Pause
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Awesome! You've completed 150 minutes of learning today!
10% M-o-M Increase in performance
( Top 7% Lica Students in the Licaverse)
Since Jan 2019
Notes Created
Academic Behaviour
The Work Ethic
6748+ Notes
9.2 CGPA
87% Attendance
106 Hours
Deep Work
level 100
Discipline
Awesome! You've completed 150 minutes of learning today!
Real-time Collaborative Learning
Built, Retain & upskill for lifetime all at one place,
Licaverse reimagines classrooms as immersive digital studios where work ethic, deep focus, and real-time collaboration metrics turn everyday study sessions into a gamified, future ready learning journey.
21ST WAY OF LEARNING
The Future of the Learning
The main Module 1.00.01
M3: Progress page(Light mode)
M2: Progress page(Dark mode)
Designing modular learning spaces, Licarverse structures core dashboards and progress views into three cohesive modules that visualize tasks, classes, and making academic journeys tangible and trackable.
THE PROD DESIGN GLIMPSE
The Modules (M1, M2 & M3)
Final thoughts before we Leave...
We've very limited time in our hands,
The hard lesson learnt, prioritize health probably you want don't want to hear this at portfolio product conclusion. But Yup!! That's my take on this
Take very good care of yourself!
CONCLUSION
Currently, I hold 6X Intellectual Property rights & accumulated ₹3.5 Crs ($400K)
Cumulative Value. India will power the “Future of the Learning, One Day for the World”.
My favorite & unique Innovative part of the Licaverse - Lica’s Dynamic CV
RETROSPECTIVE
The Grand Vision
What if we carry our brain on our hands?
By 2030, We will adapt different mode of operating devices especially by mode of command(via voice). So envisioning to create AI Learning ecosystem by which has your data & using IOT you literally carry your brain on hands.